Free
See a real DM arrive on one of your posts.
$0/month
Free forever. No card.
- 300 DMs a month
- 1 Instagram account
- 1 campaign
- Comment triggers
- 7 days of delivery logs
Pricing
Simple pricing, and the small print in plain sight
A free plan that does not expire, one paid plan at 15 USD a month, and a quote for anyone running many accounts. Below the table: exactly what uses a DM, and exactly what happens when you run out.
300 DMs a month, free forever. Upgrade only once you have seen a real DM arrive.
S
sunday.studioInstagram · Reel
sunday.studio New reel pack is out. Comment REELS and we’ll send it straight to your DMs.
REELS matchedPrivate reply sent
ssunday.studioInstagram DM
Replied to your commentREELS please!
Hey Maya! Here’s the reel pack. 12 templates you can edit today.
Sent through the official Instagram API
Pricing
Priced per DM,
not per contact.
ManyChat bills per active contact each month. We bill per DM sent: $15 a month for 5,000 DMs. Which works out cheaper depends on whether you run conversations or deliveries, and we worked both cases through here.
2 months free
Creator
For one account that is starting to sell.
$9/month
Billed monthly, cancel any time
- 1,500 DMs a month
- 5 campaigns
- 1 Instagram account
- Follow gate and DM triggers
- 30 days of delivery logs
Pro
For everyone selling from their comments.
$15/month
Billed monthly, cancel any time
- 5,000 DMs a month
- 3 Instagram accounts
- 25 campaigns
- 3 team members
- Inbox, follow gate and DM triggers
- Tracked links and shareable reports
Enterprise
Agencies and brands running many accounts.
Let’s talk
Priced to the accounts you run
- 25,000 DMs a month
- 15 Instagram accounts
- 25 team members
- Separate account per client
- Priority support and onboarding
Instagram’s own account requirements, permissions and rate limits apply on every plan.
Monthly or annual
Pro is 15 USD a month billed monthly, or 150 USD charged once for twelve months. The annual price is 10 months at the monthly rate, so two months are not charged.
We quote the annual plan as 150 USD rather than as a lower-looking monthly equivalent, because the lower number is not a price anyone is actually charged. Monthly billing can be cancelled at any time; annual is a single payment for the year.
What uses a DM
The monthly allowance counts direct messages that go out. That is the whole rule, but the edges are worth stating:
- One matched comment, one DM. A comment that matches your keyword and results in a private reply uses one.
- Public comment replies are free. The reply posted in the comment thread does not touch the allowance.
- A failed send gives the slot back. If Instagram rejects a message, the reservation is released and your count goes back down. You do not pay for a message nobody received.
- Duplicates never double-charge. Instagram allows one private reply per comment and the pipeline deduplicates, so the same comment cannot consume two.
What happens at the limit
Nothing breaks, and nothing is charged. Campaigns stay switched on. Each further matching comment is written to the delivery log as skipped, naming the limit it hit, so you can see exactly what you missed and decide whether the next tier is worth it.
There is no overage fee, and no backlog that floods people days later when the allowance resets. The counter returns to zero at the start of the next calendar month, not on your signup anniversary, so a workspace created on the 20th still gets a full allowance on the 1st.
Instagram's own limits apply on top
Whatever your plan allows, Instagram enforces its own per-account rate limits and messaging windows. A post that suddenly collects hundreds of comments is delivered over a short period rather than all at once. No plan can raise a limit that belongs to the platform.
Full comparison
Every row is read from the same limits the backend enforces, so this table cannot advertise something the product does not do.
| Free | Creator | Pro | Enterprise | |
|---|---|---|---|---|
| DMs a month | 300 | 1,500 | 5,000 | 25,000 |
| Campaigns | 1 | 5 | 25 | Unlimited |
| Instagram accounts | 1 | 1 | 3 | 15 |
| Team members | 1 | 1 | 3 | 25 |
| Comment triggers | Yes | Yes | Yes | Yes |
| Public comment replies | Yes | Yes | Yes | Yes |
| Tracked link buttons | Yes | Yes | Yes | Yes |
| Keyword triggers from a DM | No | Yes | Yes | Yes |
| Follow check | No | Yes | Yes | Yes |
| Inbox | No | No | Yes | Yes |
| Shareable reports | No | No | Yes | Yes |
| Delivery log history | 7 days | 30 days | 180 days | 365 days |
| Missed-comment sweep | YesEvery 5 min | YesEvery 5 min | YesEvery 5 min | YesEvery 5 min |
Enterprise is quoted rather than listed, because the shape of a large account varies. The figures above are what the plan grants once it is agreed.
Frequently asked questions
Is there a free plan?
Yes, and it does not expire. The free plan sends 300 DMs a month on 1 campaign for 1 Instagram account, with no card required. It is sized to prove the workflow on a real post rather than to run a launch on.
How much is AudienceKeeper per year?
Pro billed annually is 150 USD for twelve months, charged once. That is 10 months at the monthly price, so two months are not charged. Billed monthly it is 15 USD a month and you can cancel at any time.
What counts against my monthly DM limit?
Only a direct message that actually goes out. One matched comment that results in one private reply is one DM. Public comment replies do not count. If a send fails, the reservation is returned and your count goes back down, so you are not charged for a message nobody received.
What happens when I hit the limit?
Nothing breaks and nothing is charged. Your campaigns stay switched on, and each further matching comment is recorded in the delivery log as skipped, with the reason and the limit that was reached. There is no overage fee and no queue that floods people later. The counter resets at the start of the next calendar month.
When does the DM counter reset?
At the start of each calendar month, not on your signup anniversary. A workspace that joins on the 20th gets a full allowance again on the 1st.
Do I need a card to start?
No. The free plan needs an email address and an Instagram professional account. A card is only needed if you choose Pro.
Can I cancel Pro?
Yes, at any time, from the billing settings in your dashboard. Billing is handled by our payment provider and the subscription stops at the end of the period you have paid for.
How comment-to-DM worksThe trigger, the message sequence and the setup, in full.See the setup on videoConnecting an account through to the first DM arriving.Product questionsAccount requirements, Meta permissions and what we can send.
Start on the free plan
300 DMs a month is enough to point a campaign at a post you already published and watch a real DM arrive. Upgrade only once that has happened.
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maya.creates REELS please! This is just what I needed.