Templates
Six complete recipes, not six sentences. Each one gives you the caption prompt, the public reply, the message, the button label and what to do about a follow-up — so you can run the whole campaign rather than guess at the other four pieces.
Pick a template, point it at a post, and it answers every matching comment. 300 free DMs a month.
sunday.studio New reel pack is out. Comment REELS and we’ll send it straight to your DMs.
Replied to your commentREELS please!
Hey Maya! Here’s the reel pack. 12 templates you can edit today.
Sent through the official Instagram API
Each template is one campaign. Put the caption prompt in your post, set the keyword, paste the message, add the button, and the reply goes out automatically to everyone who comments. The message and button of every template below are the ones the campaign builder ships with; the caption, public replies and follow-up are suggestions written for this page.
There is no cold-DM template here and there never will be. A private reply is addressed to a comment, so every message below can only reach somebody who asked for it first. That is a limit of the API, not a policy we could relax.
Deliver a free resource
GUIDESend people to your offer
OFFERInvite them to pick a time
CALLHelp them explore a product
SHOPAsk a question, no link needed
INFOA warm, simple reply
THANKSIf a campaign asks people to follow before the link is revealed, these are the exact words the product uses when you leave the fields blank:
Keep the tone light. The gate is a filter, not a toll booth, and a follow status that cannot be read reliably lets a real follower through rather than trapping them.
No, and neither can we. Every template here is a reply to somebody who commented on your post first. Instagram's private reply is addressed to a comment, not to a person, so there is no way to send any of this to somebody who has not contacted you. Templates for unsolicited outreach are not something we will publish.
It is replaced with the commenter's Instagram handle when the message is sent. If Instagram does not supply a name it falls back to "there", so the sentence still reads properly. Remember that a real handle makes the sent message slightly longer than the one you counted.
Up to 1,000 characters for the message, and 20 for a button label. If your message carries a link button, Meta's button format caps the text at 640 characters and truncates silently past that — worth checking before you send.
It helps more often than not. A public reply tells everybody else scrolling the thread that the DM is real, which usually brings more comments. Write a few variants so a busy post does not show the same sentence forty times; a campaign holds up to 10.
Rarely on the first campaign. It sends one more message inside the conversation the person already opened, up to 24 hours later. Useful when the first message asked something; unnecessary when it simply delivered what was requested.
These are the same templates the campaign builder offers, so you can start from one inside the product and edit rather than paste. 300 free DMs a month, no card.
Not affiliated with Meta or Instagram.
Pick a template, point it at a post, and it answers every matching comment. 300 free DMs a month.
Create a campaign
maya.creates REELS please! This is just what I needed.